Prof Madya Dr. Ayu Mashitah
Associate Professor, Universiti Utara Malaysia

Publications

81 total articles

Research articles, opinion pieces, and academic writings.

Filter by year

2026

12 articles
PDF External

Bukan angka pemberian khas Sabah penting, tapi hasil untuk rakyat

by Mashitah Binti Mohd Udin

Peningkatan RM900 juta atau 150 peratus itu bukan sahaja jumlah interim tertinggi pernah diterima Sabah, malah memberi isyarat jelas rundingan antara Kerajaan Persekutuan dengan kerajaan negeri sedang menghasilkan kemajuan yang nyata.

PDF External

Tiga calon heavyweight sukar digugat di negeri sembilan

by Nurul Huda Husain

Selain faktor kedudukan dalam parti dan kerajaan, beliau juga dikenali sebagai pemimpin yang dekat dengan rakyat serta mempunyai rekod pentadbiran yang baik ketika menjadi Menteri Besar Negeri Sembilan

2025

14 articles
PDF External

Program MADANI Rakyat 'gegar' Kelantan, bukti tidak disisih

by Mashitah Binti Mohd Udin

Program MADANI Rakyat (PMR) 2025 adalah kesinambungan inisiatif kerajaan sejak tahun lalu dan mendapat sambutan memberangsangkan

PDF External

Wajarkah ganjaran diberi kepada pemberi maklumat salah laku

by Mashitah Binti Mohd Udin

Lebih penting, tindakan itu membantu mencegah kebocoran dana awam yang sepatutnya digunakan untuk manfaat rakyat

PDF External

Semangat MADANI dalam Pelan Tempatan Kuala Lumpur 2040

by Mashitah Binti Mohd Udin

Menarik sekali mendengar ucapan Datuk Seri Anwar Ibrahim pada Majlis Peluncuran Pelan Tempatan Kuala Lumpur 2040

PDF External

Retorik ke realiti? Kota Madani mahu ubah wajah Putrajaya

by Mashitah Binti Mohd Udin

Putrajaya bakal menyaksikan kelahiran sebuah kota futuristik yang bukan sekadar dibina atas batu dan besi, tetapi atas nilai kemanusiaan, teknologi dan budaya.

PDF External

Hilang percaya mungkin faktor undi merosot

by Mashitah Binti Mohd Udin

Kehilangan lebih 60 peratus undi dalam proses pemilihan PKR baru-baru ini menimbulkan satu persoalan besar.

PDF External

Selesai isu kuil bukan hanya retorik politik

by Mashitah Binti Mohd Udin

KEJAYAAN menyelesaikan isu membabitkan perpaduan nasional bukan hanya retorik politik, tetapi satu komitmen nyata yang diterjemahkan melalui tindakan kerajaan.

PDF External

Keazaman Politik, Insentif Industri, Dasar Penting Perkasa Peranan Wanita

by Mashitah Binti Mohd Udin

Hari Wanita Antarabangsa 2025 yang disambut Sabtu lepas menyaksikan Perdana Menteri Datuk Seri Anwar Ibrahim menekankan kepentingan pemerkasaan golongan itu bagi meningkatkan peranan mereka dalam pembangunan masyarakat dan negara

PDF External

Pekerja Estet tidak diabaikan di bawah PRR Harmoni Madani

by Mashitah Binti Mohd Udin

KERAJAAN Perpaduan di bawah pimpinan Perdana Menteri, Datuk Seri Anwar Ibrahim terus menunjukkan komitmen kukuh dalam memperjuangkan kesejahteraan rakyat

2024

7 articles

2023

19 articles
External

Malaysia Madani Perlukan Dukungan Cendekiawan

by Mashitah Mohd Udin

Malaysia Madani Perlukan Dukungan Cendekiawan - UUM Repository mailto:uumlib@uum.edu.my 24x7 Service; AnyTime; AnyWhere Staff Login UUM IRepository The Library Library Catalog UUM Institutional Repository UUM Electronic Theses and Dissertations LINTAS Discovery Service Digital Library Repository Home Browse Browse by Year Browse by Subject Browse by Division Browse by Author Search Quick Search Advanced Search Latest Additions About About this Repository Repository Policy Submit a paper Statistics Login Malaysia Madani Perlukan Dukungan Cendekiawan Mohd Udin, Mashitah (2023) Malaysia Madani Perlukan Dukungan Cendekiawan. Malaysia Madani Perlukan Dukungan Cendekiawan. p. 14. [thumbnail of Page 14, (Rencana), text and photo only, colour, 04/02/2023] Preview PDF (Page 14, (Rencana), text and photo only, colour, 04/02/2023) Download (178kB) | Preview Official

View source

2021

4 articles
External

PENGLIBATAN NEGARA-NEGARA ISLAM DALAM MISI PENGAMAN ANTARABANGSA: ISLAMIC COUNTRIES PARTICIPATION IN INTERNATIONAL PEACEKEEPING MISSION

by Muhammad Afifi Abdul Razak, Kamarul Azman Khamis, Rusdi Omar, Mashitah Mohd Udin

International peacekeeping mission is an important mechanism in the aspect of contemporary international conflict management. Since its first implementation by United Nations (UN) wayback in 1948, it attracted interest and participation from many countries in the organization. This includes the Islamic countries. Since the end of the Cold War era in the late 1980s, Islamic countries emerged as among the leading participant and troop contributor to international peacekeeping mission especially the mission organized by the UN. Half of the top-ten troop contributors to the current UN mission today are the Islamic countries such as Bangladesh, Pakistan, Egypt, Indonesia and Ghana. Even though Islamic countries had been contributing actively in numerous UN missions, nothing much were known about it. This article discussed in brief about the scenario of Islamic countries participation in international peacekeeping mission by referring to the mission organized by the UN and non-UN organizations since its early years to the present time. The approach use in this article are historical analysis and content analysis. This article concluded that, firstly, this scenario served as an evidence of Islamic countries un-ending support to the UN as a world governing body; secondly, national interest and not religious interest seems to be the primary driving factor of Islamic countries participation in peacekeeping; and finally, while Islamic countries continued its active participation in this areas of contribution, it nevertheless had to familiarize itself with the impacts and challenges that it currently faced which maybe will limited its noble effort to continue its support to …

View source

2020

2 articles
External

Tun Dr Mahathir” S Leadership Patterns And The Success Story Of Malaysia

by M Udin, Rusdi Omar, Kamarul Azman Khamis, Kamarul Zaman Hj Yusoff

Tun Dr Mahathir Mohamad came into power as the Prime Minister of Malaysia for the second time in May 2018. At 92, he was the eldest Head of Government in the world. His first term in Office was from 1981 to 2003, after which he resigned and handed the post to his deputy, Tun Abdullah Ahmad Badawi. This paper focuses on his leadership patterns and how they influenced Malaysia's development programmes and her foreign policy. Generally, leadership patterns refer to the leaders' behavioral patterns, and how these leaders construct their vision, mission and ideas for the development of their country apart from how to attract their followers. Good and honest leaders with high integrity are highly demanded in developing countries like Malaysia. Past research findings show that a country's leadership has strong influence on the country's socioeconomic progress and development. Tun Dr Mahathir's wisdom, high intellectual powers, leadership and management skills as well as his ways of doing things have impressed Malaysians, allowing them to trust and follow his instructions. He is a unique person with charismatic and effective leadership styles, apart from being an international relations expert. The writers feel that the Traits Theory is a suitable approach to explain the leadership patterns shown by Tun Dr Mahathir. Some writers feel that personality is part of the traits concept that describes a person who has natural similarities with the traits. The personality of an individual can actually be expressed in many ways, such as the gestures, physical activities, emotions, feelings, attitudes that can be seen over a period of time. As a leader, Tun Dr …

View source
External

Assessment of trace metal in macroalgae and sediment of the Sundarban mangrove estuary

by Ayesha Siddiqua Asha, ASM Saifullah, Md Galal Uddin, Md Shemul Sheikh, Muhammad Jasim Uddin, Mir Talas Mahammad Diganta

This study was carried out to assess the levels of trace metals (Fe, Zn, Mn and Cu) in the macroalgae and sediment of the Sundarban mangrove estuary in Bangladesh. In this connection, macroalgae, water and sediment samples were collected seasonally (pre-monsoon, monsoon and post-monsoon) for a year from the study area. The surface water of the estuary was found to be quite rich in NO 3, PO 4 and NH 4, which is more than that of the sediment pore water. Trace elements were determined using an atomic absorption spectrophotometer. The amount of trace metals in the samples were found in the order of Fe> Mn> Zn> Cu. Enrichment factor was done for trace metals in sediment and showed non-crustal origin of Zn and Cu in the monsoon period. Analysis of variance revealed the seasonal variation of trace metal concentration in sediment (except Mn; p> 0.05) and macroalgae (except Zn; p> 0.05). Iron in …

View source

2018

1 article
External

Determinant factor of central government relocation in Palangkaraya, Central Kalimantan Province

by Muhadam Labolo, Ahmad Averus, Mashitah Moh Udin

Relocation of the central government today has become a strategic issue at the national level considering the condition of Jakarta as the capital of the country faced with the intensity of social, political and economic problems that are increasingly high and difficult to overcome. The vision of the government in solving the problems of the nation's capital seems to be losing hope unless the option of relocating the center of government to a potential alternative region. The relocation of the central government of the region is not without consequences, including the relocation plan to Palangkaraya, Central Kalimantan Province. By making Palangkaraya as one of the alternative options, then the determinant factors that can be the support and power of departure if the government relocates the central government to the intended location. This study uses the theory of central place by Walter Christaller. Through qualitative observation of the range and threshold aspect, the required distance to get the desired needs of the community and the minimum number of community members needed to maintain the supply of goods balance can be determined Palangkaraya position as the ideal center of government. This study, at least in the short term, can contribute to the government's foothold to develop further in the form of a comprehensive research involving all stakeholders so that the central government relocation stage can be done according to the government's vision in the next 10 to 15years. Key words: Determinant factor, central government relocation.

View source

2017

3 articles
External

Poverty Reduction Strategy: an Analytical Approach from Iraq.

by Aseel Sabah Abdullatif, Rusdi Bin Omar, Mashitah Binti M Udin

Poverty is one of the dilemmas faced by governments and people at the same time. In fact, governments adopt large policies and strategies to address this problem and thus can reduce poverty among the people. Iraq is one of the countries that is suffered from poverty despite having a lot of wealth in addition to its social and scientific capabilities that qualify it to overcome this challenge. Consequently, the Iraq government announced its adoption of a strategy aimed at reducing the poverty in Iraq. This paper examines this strategy; how it is formulated, its objectives, implementation. This study concludes that the national development strategies and poverty reduction strategy have not been achieved as a result of the planned targets.

View source

2016

14 articles
External

The level of sports performance in Malaysia

by Abd Rahim Romle, Mashitah Mohd Udin, Amir Imanuddin Roslan, Suriyadi Muhammad Nasir, Muhammad Amirul Azahar, Farah Nasuha Hamid

Background: This paper examines the relationship sport performance between leadership.Previous research in the field has suggested that the majority of consultations conducted by sport performance are related to leadership.Included is a discussion of the factors affecting the sport performance.Suggestions for future research and practical considerations are listed in the conclusion.The survey was conducted on the non-athletes perception on sport performance in leadership.Quantitative approach were employed through cross-sectional survey, a total 220 questionnaires were distributed.Random sampling technique was applied in determining the sampling frame.Hence, the data obtained was analyzed by using Statistical Package for Social Sciences (SPSS) version 21.Finally, recommendations for future study and improvement of leadership styles on sport performance, specifically in the Malaysian context

View source
External

Non-athletes perception on leadership sports performance in Malaysia

by Abd Rahim Romle, Mashitah Mohd Udin, Amir Imanuddin Roslan, Nurul Syahidah Mohammad Haidzir

Background - This article describes why leadership styles are likely to have an important and influence on sport performance in Malaysian athlete.This study aims to identify the reason for participation in sports, goal orientation, leadership style of president and favored athletes; leadership styles practiced by the president and coach of sports associations in Malaysia.Thus, this article tried to help advance research on the relationship of leadership styles on sport performance.The survey was conducted on the non-athletes perception on leadership in sport performance.Quantitative approach were employed through cross-sectional survey, a total 220 questionnaires were distributed.Random sampling technique was applied in determining the sampling frame.Hence, the data obtained was analyzed by using Statistical Package for Social Sciences (SPSS) version 21.Finally, recommendations for future study and improvement of leadership styles on sport performance, specifically in the Malaysian context

View source
External

The acceptance level of service quality among undergraduate student: the case of public university in Malaysia

by Abd Rahim Romle, Mashitah Mohd Udin, Nasarina Saberi, Fook Yew Cheu, Chui Ling Soh, Norshakina Abdul Manaf

The purpose of this paper to identify the level of service quality acceptance among undergraduate students in public university.Student as main focus in this research because of they were assumed as customer focus.Quantitative approach was employed through cross-sectional survey.A total 299 questionnaires were distributed.Random sampling technique was applied in determining the sampling frame.Hence, the data obtained was analyzed by using the Statistical Package for Social Sciences (SPSS) version 20.From the result of mean score, the study suggested that the overall score of service quality acceptance among undergraduate students were of high. Finally, the implication and some suggestions for future research were also discussed.

View source
External

The linked of attitude, subjective norms, trust, knowledge and intention to use halal cosmetic products among students: a case of public university in Malaysia

by Abd Rahim Romle, Mashitah Mohd Udin, Nurul Hamimah Abu Seman, Muhammad Adha Sabu, Mohammad Faridzuan Samsudin, Nur Hilman Mostapha

Background: Malaysia has taken serious approach towards developing Halal products since 2009 and Halal cosmetic products will be next thing in the Halal industry that needs to be taken seriously. The Islamic Development Department (JAKIM) had controlled the Halal certifications and it must comply with the Malaysia standard MS 2200; 2008. This certification must be made known to the customers and users.This study aims to examine the relationship between attitudes, subjective norms, trust, knowledge and desire or intention of the user in using Halal cosmetic products. The respondents of this study were 327 students in public university that being selected randomly. The data were analysed using Descriptive Analysis, Pearson Correlation Analysis and Multiple Regression Analysis by SPSS Version 20. The results showed that all variables can affect the desire or intention to use Halal products among consumers significantly.Even so, between five independent variables, the attitude has the highest regression.The study also show a positive relationship between the variables, which means increasing attitude will lead to an increase in desire or intention users and vice versa.For example, if the user has a positive attitude towards the desire to use Halal products, consequently the desire in order to use Halal cosmetic will be increased.

View source
External

The Reality in Measuring Corruption and Good Governance in the Southeast Asia Countries

by Muhammad Suhaimi Mohd Yusof, Mashitah Mohd Udin Abd Rahim Romle, Nur Khairina Muhamad Husin, Nur Sabrina Sofian Shahuri, Helmie Sheha Che Azemi

In the rapid changing world, the transformation of administration and governing the government has changed as the world change at the same time. The need for smooth and good administration of the government are very important in order to ensure the services provided by the government are good enough to serve the citizen of the country. Hence, the good governance practices are very crucial in order to prevent the corruption during governing the government. The imperfection in the perfection still exist in the perfect form of the good governance as most of the leaders of the countries had focused on the issues in the governance to ensure the check and balance are well-practiced in governing the government.

View source
External

The level of intention to use on halal cosmetic products among students: the case of public university in Malaysia

by Abd Rahim Romle, Mashitah Mohd Udin, Nurul Hamimah Abu Seman, Norsazwani Mohd Amri, Nurul Farah Hanim Ahamad, Adzhlan Muhammad Shah

Global cosmetic industry set the new trend that is wave of Halal cosmetic products since the raise awareness among recent generation led the new trend in changing of customer behavior.So, this paper is tried to identify the level of intention to use Halal cosmetic products among students in public university.A total of 210 self administered questionnaires were distributed and the quantitative cross-sectional survey approach has been used.The final response rate was 93.4% (327 responses) and the data obtained was being analyzed using the Statistical Package for Social Sciences (SPSS) version 20 for Windows.From the mean scores, the study shows that overall score of the level of intention to use Halal cosmetic products among the students in the public university of Malaysia is of great important. Finally, implications and some suggestions for the future research are also discussed.

View source
Article

THE IMPACT OF INSECURITY IN IRAQ, ON ANTI-POVERTY POLICIES

by Aseel Sabah Abdullatif, Rusdi bin Omar2 Mashitah Binti Madya, Mohd Udin

Insecurity means stops the continues of life, because of fear and instability. In the case of Iraq, insecurity has become a constant situation and Iraqis are exposed daily in their lives. Life in Iraq has become a combination of fear, poverty, extortion and corruption. The chaos has become a normal thing in Baghdad. The Iraqi people have suffered after the occupation from a comprehensive security collapse, poor services and a high rate of poverty due to the interruption of economic life activities and the interruption of the production process, due to the exposure of most of the productive establishments and factories to the US bombing during the invasion of Iraq, while the other was exposed to the operations of terrorist bombing by some terrorist and criminal organizations. In addition to the above, the spread of armed militias and the imposition of control over the Iraqi street directly affected the on daily life. It has also affected the state's policies in the adoption of development or anti-poverty measures and the elimination of unemployment through direct intervention in the drafting of resolutions and also not be allowed to carry out activities to support the poor or do development projects. In general insecurity in Iraq is the most important challenge in front of anti-poverty strategies adopted by the Iraqi government.

Read article
External

An Exploration of the Key Factors of Corruption and Its Relationship with Poverty in Iraq after the US Occupation (An Analytical Study of Literature)

by Aseel Sabah Abdullatif, Madya Dr Rusdi bin Omar, Mashitah Binti Mohd Udin

Iraq is rich in natural resources and like many countries in the Gulf region its most important natural resource is oil. The Iraqi Oil Ministry’s estimate of the country’s oil reserves is about 143 billion barrels. As such, Iraq’s rich oil reserves is the key to the its future prosperity and it can also make it Iraq into one of the main players that can contribute to the stability and security of the global oil market. As it is, Iraq is already the fifth largest exporter of oil with sufficient resources and plans to quickly boost it oil and natural gas production. However, the poverty rate is on the rise in many of the governorates in Iraq and it is reckoned that the most significant reason for the high poverty rate is corruption. Many billions of dollars that rightfully should belong to the people of Iraq have been “stolen” by politicians and their supporters through the use of contracts and fake bills. The most corrupt ministries are the ministries of defense, interior, health, finance, and education. Corruption is also prevalent in the offices of the three presidencies, namely, the Presidents of the Republic, Parliament, and Cabinet.

View source
External

The relationship of attitude, subjective norms, trust and intention to use halal cosmetic products at public institutions of higher learning in Malaysia

by Abd Rahim Romle, Mashitah Mohd Udin, Nurul Hamimah Abu Seman, Ilman Nabil Ismail Bakri, M Nordin, Ummi Hidayah Mohd Zaya

Background: Halal branding is not a new issue in the halal market.Even though it still in the early stages for some products, it is well known that branding has a good.Besides that, the application of brand theory unnecessarily restrict to the term of halal and the interpretation of its meaning and overall concept of halal in Islam.Halal conscious customers have a high regard for halal concept, and they tend to use behavioral traits decision making.Therefore, the purpose of this study is to examine empirically the relationship between attitude, subjective norms, trust and intention to use Halal cosmetics products among students at public institutions of higher learning in northern region Malaysia.The respondents of this study are 327 students in various backgrounds.The data were analyzed through descriptive analysis, ANOVA, T-test, Pearson Correlation and Multiple Regressions by using SPSS version 19.0.Suggestion for further research and recommendation for the decision makers have been forwarded.

View source
External

The level of motivation amongst public service servant in Penang Malaysia

by Mariatul Shima Che Embi, Mashitah Mohd Udin Abd Rahim Romle, Mohd Akmal Hakim Mohamad Zabri, Siti Zahirah Mohd Zahid, Nurul Hasanah Mat Isa

Motivation is considered as a predictor of job performance. In other words, the determinant of employee job performance is important because it will reflect the public sector performance. Employee performance standards were designed by the government to measure the performance of the organization. In fact, most administrators in government sector will face a crucial question of what factors influence employee performance and inadequate empirical information that might guide their efforts in enhancing overall job performance among employees. These employees are" backbone" of the government services with imperative role of ensuring that government policies and programs in the new era of national development are implemented effectively and efficiently. This article discussed about level of motivation amongst public service servant in Penang Malaysia. Motivation is an important determinant for show an organization's success. Many studies have been conducted in improving motivation in various sectors of Malaysia.

View source
External

An examination of service quality in Malaysian public university

by Nur Khairina Muhamad Husin, AR Romle, MM Udin, NSS Shahuri, MSM Yusoff

In the effort to be a hub for higher education in the Southeast Asia region, the higher learning institutions had given focus towards their delivery of service since they want to maximize the customers’ satisfaction. This study attempts to examine the relationship between service quality dimensions (reliability, assurance, tangibility, empathy and responsiveness) and students’ satisfaction. Furthermore, this study is also examine critical factors in service quality dimensions reliability, assurance, tangibility, empathy and responsiveness) that contributes most to the satisfaction of the students A total of 400 questionnaires were distributed for this purpose to the students from every level of their studies study in the Northern University of Malaysia. Systematic random sampling procedure was used in selecting the sample for this study and data obtained was analyzed using the Statistical Package for Social Science (SPSS) version 21.0. The study will provide results from empirical test of these relationships. The empirical results of this study can provide support for the Parasuraman’s SERVQUAL which related to the factors contributing to students’ satisfaction. Lastly, conclusion and some recommendations for future research have been provided for the benefits of the higher learning institution.

View source
External

The Origin of Oil Plunge in Political Economy and Aftermath on the Oil Price

by Muhammad Suhaimi Mohd Yusof, Mashitah Mohd Udin, Mohd Khirul Azwan Mohd Kamal, Muhammad Aqmarul Azri Azmi

Since the past decades, humans watched the changes of politic and economy in the world from the small campaign into huge riot. This kind of events happened all over the world due to the demand for the better administration and ruler had increased until today. Nowadays, the world witnessed the effects of the political economic on the human needs. However, oil price is the major parts of the human needs which affected due to the world political economy revolution. As the revolution increase from time to time, the oil price faced challenges and dilemma in terms of the rise and fall of the oil prices. Oil industry plays huge roles on the social development and economy as it effects all the countries in the world as well. Nevertheless, the oil price cannot be analysed theoretically and practically based on the political issues in the oil producer country while political economy hold the vital role in determining the right price of the oil in the world.

View source
External

The implementation of ICT towards improving service quality in public sector

by Helmie Sheha Che Azemi, AR Romle, MM Udin

The purpose of this study is to evaluate the implementation of ICT in the public sector and to what extent it has improved the public sector service in Malaysia. In realizing the importance to increase the capabilities and quality of e-service, public service nowadays has taken further steps to enhance their quality of service and increase the effectiveness of organizations. The paper infers e-service quality which can reflects the government activities to encourage robust and effective governance in sustaining developmental policies. Invariably, the idea of e-service transcends business networking it is all encompassing in the modern global arena. This makes the call for embracing ICT in human endeavors as imperative task for viable growth and development.

View source

2012

1 article
External

A comparative study on antioxidant properties of two phyllanthus species growing in Bangladesh

by Ishrat Nimmi, Ismet Ara Jahan, M Hemayet Hossain, Mohammad Burhan Uddin, M Sohel Rana, Muhammad Mahbubul Haq

A comparative study of antioxidant properties on two varieties of Phyllanthus (Phyllanthus niruiri L. & Phyllanthus urinaria L. leaves) growing in Bangladesh was done in the present study. Five complimentary test methods namely DPPH free radical scavenging activity, reducing power assay, total antioxidant capacity, total phenolic and flavonoid contents determination were used for the evaluation of antioxidant properties of two species of Phyllanthus. In the present investigation for the evaluation of antioxidant activities the concentration is expressed by the ratio of crude sample per solvent volume instead of extract weight per solvent volume. Based on these concentrations the investigated P. niruri L. and P. urinaria L. leaves extracts exhibited significant results. At 2 mg/ml concentration DPPH radical scavenging capacity of the methanol extract of both the plants was found to show significant (> 90%) activity which is comparable to Ascorbic acid and BHA. In case of reducing power tests for both the extract, the activity of P. urinaria is comparable to that of BHA and AA and that of P. niruiri is comparable to BHA. P. niruiri showed better antioxidant potential than that of P. urinaria based on the observed results of their corresponding methanol extract.

View source